Rules of Engagement: Content Marketing – May 15, 2012

When was the last time you spent a significant amount of time looking at a single ad? Chances are, you usually don’t. Ads are still a very important part of the media mix, contributing to reach and awareness; communicating announcements, promotions or new product offerings; and maintaining a consistent media presence for your brand. But running product ads is not sufficient on its own to consistently engage your customer and build brand loyalty. Content marketing must be employed, and AHB has seen huge success over the past few years as we have demonstrated the importance of building mutually beneficial relationships with customers to our clients.