Feb 4, 2014
The Super Bowl continues to be the most coveted time slot for advertisers. Thirty-second spots go for as much as $4 million! Although Sunday’s game wasn’t as thrilling as we’d hoped it would be, the event’s commercials proved to be as controversial and intriguing as ever.


Sep 23, 2013
The numbers are in, and they are hard to ignore. According to a newly released report from L2 Think Tank, Instagram is the top social media platform for brands that drives user engagement.


Mar 4, 2013

By now everyone knows Facebook, Twitter, LinkedIn, Pinterest – and if you are in the housing industry or looking to upgrade your home, you need to know Houzz. It's the housing-focused social media platform that actually works for your business.


Jan 29, 2013

Last week held the 2013 International Builders’ Show (IBS) in Las Vegas – and what a show it was! With over 900 exhibitors and over 100 educational classes, there was much to see and learn over the three-day event.


Jan 14, 2013
Asian immigrants now make up the largest percentage of immigrants coming to the United States. In the year 2011 alone, 438,580 new Asian immigrants came to the US, led by China, India and the Philippines.


Jan 7, 2013

CNN Money has compiled a list of housing trends to watch for in 2013. After a promising 2012 we are all looking forward to the possibility of an even better 2013, and we hope CNN is right on the money!


Dec 17, 2012
1.     DFW and Texas are outpacing most, if not all, of the Unites States in job gains, housing prices, general business growth and population growth.


Nov 16, 2012
Pinterest began as a consumer site intended for “personal, not commercial use” and stuck with that philosophy for longer than its competitors, but the fastest growing social media platform has now embraced the business side of social media.


Nov 2, 2012
For the past 18 months, we have been inundated with campaign rhetoric, rallies, political commercials, debates and everything in between…


Oct 24, 2012
2012 has been a good year of growth and recovery for the Dallas real estate market, and 2013 looks to continue the upward trend.


Oct 10, 2012
Not to be forgotten in the great Facebook Timeline overhaul of 2012, Twitter has been making moves to keep up with the evolution of social media branding. Starting in December, they introduced a new version of Twitter that made convenient changes, but didn’t change the look of the social media site.


Oct 1, 2012
The Baby Boomer generation, which includes those born from 1946–1964, will see its last members turn 50 over the upcoming years, but they refuse to slow down. If you’ve been paying attention to the ad world or real estate industry recently, you might have noticed an increase in products for Boomers – one of the best marketing segments we’ve ever seen.


Sep 9, 2012
As the advertising world continues to evolve, companies are more and more focused on seeing direct results from their marketing efforts. The shift to a digitally-dominated marketing scene has allowed advertisers to demand and receive exact figures about who is viewing their ads, where they are being viewed and how often people click through to see their product and hopefully make a purchase.


Sep 5, 2012
NFL football, prime time network television and election season, oh my! Combine those big three with an economy that just might be on the verge of an upturn (if the housing industry of 2012 has anything to say about it), back-to-school shopping and the approaching holiday season and it is prime time for advertising.


Aug 21, 2012
Most business professionals have a LinkedIn account but view it as a neworking tool for personal use - to find new jobs or potential employees - rather than a strategic marketing tool for their company.


Aug 16, 2012
Blogging is the most important thing you can do on a consistent basis to increase your company’s web presence. As Google continually changes their tracking and ranking criteria, one thing is for sure: content is king.


Aug 6, 2012
This Olympics has taken social media usage, especially global usage, to staggering new heights. NBC went so far as to bring in Ryan Seacrest almost exclusively for social media purposes. Seacrest gives a nightly update on the state of the Olympic Twitter-verse, naming the newly-minted most decorated Olympian of all time Michael Phelps the king and America’s newest darling Gabrielle Douglas the social media queen of the Olympics.


Jul 23, 2012
This week, the Games of the XXX Olympiad begin. The Olympics are the one event that allows us to put aside or differences to bring the whole world together for two weeks of healthy competition – and the best of global advertising.


Jul 16, 2012
Digital place-based media is one of the fastest growing forms of media on the market today. Current spending on this medium in the US is about $2-3 Billion+, but it is projected to be a $10 Billion industry in 2013 because of its rapid rate of growth.


Jul 9, 2012
With new media platforms springing up seemingly every day and all of the talk about online and mobile advertising, it is easy to start believing that traditional media is out in favor of new and different approaches.


Jun 27, 2012

Tween: (noun)
 1. a young person between the age of 8 and 12
 2. someone who is considered too old to be a child,
      but too young to be a teenager
 3. an increasingly important market segment


Jun 20, 2012
Dallas-Fort Worth is a great place to work, live and be entertained. The metroplex has been able to survive the economic downturn better than just about any other metro area in the country, becoming the place to be for many who needed a fresh start.


Jun 11, 2012
In January, we reviewed what many experts were touting as the Mobile Marketing Trends of 2012, including QR Codes, or quick response codes. QR Codes had been around for a year or two, but many projected 2012 to be the year when they really took off.


Jun 4, 2012
By now, it is not breaking news that smart phones and other mobile devices are changing the way consumers shop, spend and view products. It is as important as ever to continue, or begin, altering your online focus to accommodate the most portable, accessible and easiest to use gadget on the market: the smart phone.


May 24, 2012
Good creative really does matter. Why? Because there is so much advertising out there against which you are competing. It matters because good advertising entertains and engages because of its design, beauty or clever headlines. It matters because the quality of your creative, like any other public aspect of your company, reflects the quality of your product.


May 15, 2012
When was the last time you spent a significant amount of time looking at a single ad? Chances are, you usually don’t. Ads are still a very important part of the media mix, contributing to reach and awareness; communicating announcements, promotions or new product offerings; and maintaining a consistent media presence for your brand. But running product ads is not sufficient on its own to consistently engage your customer and build brand loyalty. Content marketing must be employed, and AHB has seen huge success over the past few years as we have demonstrated the importance of building mutually beneficial relationships with customers to our clients.


May 10, 2012
California, Texas and Florida have the highest Hispanic populations in the U.S. and the number of Hispanic Americans is only growing. For years we have heard about the emerging and growing Hispanic market in cities like Dallas, but very few companies have taken this significant market segment into consideration. As Hispanic families continue to grow and firmly establish themselves in the Dallas market, it is imperative that any business looking to continue to grow takes a serious look at the potential of the Hispanic market.


May 7, 2012
What is your brand? According to David Ogilvy, a brand is “the tangible sum of a product’s attributes, its name, packaging, history, reputation and the way it is advertised.” Basically, a brand is a company’s worth in the eyes of consumers. It is what makes a person trust and purchase your product; it is the emotional connection. Click here to see how a company's brand can affect a consumer's experience!


Apr 23, 2012
Even by the most conservative estimates, at the current rate of smartphone usage, mobile web will be bigger than desktop by the year 2015. Currently, 50% of cell phone users have a smart phone, and that number is not shrinking. The time to develop a mobile website is now, as smart phone use is at its highest rate ever and growing.


Apr 17, 2012
Do you have a beautiful, user-friendly, call-to-action website with the perfect information to both inform your target audience of the benefits of your product and entice them to buy right now? If so, you are ahead of the curve, but you still have a long way to go toward making your website the best it can be. (If not, let AHB know and we can get started right now!)


Apr 10, 2012
The Homebuilders Association of Great Dallas held its 33rd Annual McSAM/People’s Choice Awards on Thursday, April 5th. The McSAM Awards recognize excellence in new home design, model merchandising, customer service, sales and marketing by Dallas/Fort Worth’s top builders and developers.


Mar 26, 2012
You have probably heard of Facebook Timeline or noticed that many of your friends’ Facebook profiles have changed to a new style over the past six months or so. Facebook introduced Timeline last fall as an optional profile ‘upgrade,’ but they will be forcing everyone to Timeline and there are some things you should know.


Mar 19, 2012
The iPad has been the hottest thing in technology since its introduction nearly 2 years ago. Despite the fact that it seems like everyone already had an iPad, the iPad 3 posted incredible sales number this weekend when it was released. It is expected that the 3rd generation will finally lure some Kindle hold-outs to the Apple family and of course many of Apple’s most devout followers are expected to pick up the iPad 3 despite probably owning one or more of the previous iterations of the tablet.


Mar 12, 2012
Public Relations is often viewed the same way as insurance: you don’t realize how badly you need it until something goes wrong. Most people do not realize the importance of PR as part of a long-term marketing plan and the ongoing relationships it allows your brand to build with the public.


Mar 7, 2012
Some might have you believe that the internet is the only media source people will pay attention to today. We have all heard someone say that newspaper (or print media as a whole) is on its way out or dead already, but that simply isn’t true. Newspaper is still an important part of the media mix.


Feb 27, 2012
We all know that football rules the world of advertising. The Super Bowl is the advertising event of the year and the American Football Conference and the National Football Conference championship games draw more viewers than any other non-football related event.


Feb 21, 2012
It is no longer a man’s world. Women are increasingly more involved in the decision making process for both large and small purchases, and homebuilders are paying attention.


Feb 13, 2012
Have you seen creative decorations or eaten a delicious dip, dinner or dessert at a recent holiday or Super Bowl party? If so, chances are you have benefitted from Pinterest, today’s fastest growing social media site, without even realizing it.


Feb 6, 2012
This year’s Super Bowl was full of excitement on the field and during Madonna’s high-profile half time performance, but many tuned in for the highly-anticipated, high-dollar Super Bowl ads.


Jan 23, 2012
Social Media is everywhere. It is nearly impossible to do anything now without social media being involved in some way. When purchasing items in a store, it is highly likely that somewhere in the store a printed sign will say “Like us on Facebook and Follow us on Twitter.”


Jan 18, 2012
Not only is the technology used to market to consumers changing in 2012, but the companies themselves and their messages to consumers are also continuing to evolve.


Jan 9, 2012
Marketing has become increasingly personalized with behaviorally targeted ads, an increase in information available on social networking sites and the ability to reach individual consumers on their mobile devices. As all of these continue to evolve, this year will be a huge year for personalized, mobile marketing. Many of the tools developed over the past couple of years will take on a life of their own in 2012.


Dec 19, 2011

It’s hard to believe another year is coming to a close and 2012 is right at our doorstep! 2011 brought us a Dallas Mavericks Championship and a record-setting Super Bowl freeze at home and a royal wedding and movements from Occupy Wall Street to political and economic protests the world over.


Dec 1, 2011

Cyber Monday, the Monday after Black Friday in which companies provide some pretty awesome sales and prices on their online stores, was big this year. Sales from last year increased and, to me, it looks like social media was a huge help to this Internet shopping phenomenon.


Our News

Cyber Monday - Dec 1, 2011

Cyber Monday, the Monday after Black Friday in which companies provide some pretty awesome sales and prices on their online stores, was big this year. Sales from last year increased and, to me, it looks like social media was a huge help to this Internet shopping phenomenon.

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Anderson Hanson & Blanton is led by three of the most experienced professionals in advertising, marketing and public relations.

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16775 Addison Rd, Ste. 310
Addison, Texas 75001
972.991.8871  |  972.490.5194 fax
info@anderson-hanson-blanton.com